The logo design is inspired by the trefoil knot. It’s the simplest knot in mathematical knot theory and is created by joining together two loose ends to make a continuous loop. It has three points of crossing, and is impossible to untie without cutting.
This design works in 3’s, just like Grapevine. There are 3 colors and 3 points of connection that represent the 3 pillars of grapevine loop: Creators, Brands, and Foresight. This physical abstraction of a grapevine works well in a digital space, while being modern, timeless, and iconic