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Grapevine Loop

Once upon a time, four post-grad interns took on the challenge of rebranding a start-up while competing against the best of Boston creatives, all in 72 hours. 

Boston AdClub Brandathon 2016

 The logo design is inspired by the trefoil knot. It’s the simplest knot in mathematical knot theory and is created by joining together two loose ends to make a continuous loop. It has three points of crossing, and is impossible to untie without cutting.   This design works in 3’s, just like Grapevine. There are 3 colors and 3 points of connection that represent the 3 pillars of grapevine loop: Creators, Brands, and Foresight. This physical abstraction of a grapevine works well in a digital space, while being modern, timeless, and iconic

The logo design is inspired by the trefoil knot. It’s the simplest knot in mathematical knot theory and is created by joining together two loose ends to make a continuous loop. It has three points of crossing, and is impossible to untie without cutting. 

This design works in 3’s, just like Grapevine. There are 3 colors and 3 points of connection that represent the 3 pillars of grapevine loop: Creators, Brands, and Foresight. This physical abstraction of a grapevine works well in a digital space, while being modern, timeless, and iconic

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